general information

You’re Right on Target with Northern Ohio Live
Northern Ohio Live reaches Northern Ohio’s community leaders and decision-makers; successful businesspeople and professionals who are highly educated, enjoy high household incomes and represent communities throughout Northern Ohio.

Readership is more than 124,000 per issue (174,000 cume after 4 issues), consisting primarily of those adults between the ages of 25 and 65 who are tastemakers and trendsetters – able to buy premium goods and services and willing to be the first to try innovative new products. Our research confirms that we effectively reach our target market every month.

Readership

• Average age: 48
• Female: 62%
• Male: 38%

Affluent

• Average income: $80,200
• Average net worth: $1.4 million

Highly Educated

• Have attended college: 89%
• Have worked on post-graduate degrees: 33%

Use LIVE to Make Purchase Decisions
As a result of reading Live:

• 60% dined in a restaurant for the first time
• 34% purchased tickets for an event

Successful Professionals of Northern Ohio Live Readers

• 67% are businesspeople or professionals
• 38% are members of a board of directors

Deeply Involved in Our Community
Our readers are involved in an average of 2.8 organizations.

• 54% have held office or served on a committee
• 77% have donated $25 or more to these organizations

Home Owners

• 86% own a home
• Average home value Ð $264,000

Hard to Reach Elsewhere

• 42% of Northern Ohio Live readers do not read Cleveland Magazine
• 30% of Northern Ohio Live readers do not read The Plain Dealer

For general inquiries, please contact Steve Casey, Publisher, at 216-721-7844 or scasey@rightupmedia.com.

SOURCE: MEDIA AUDIT JULY-SEPT06/JAN-FEB07